04

CHINA&
DESIGN

ADI Design Museum
7(MON)—13(SUN) April 2025

Check the complete EVENTLIST in the end.

CHINESE
NEW FORCE
EXHIBITION

In recent years, Chinese designers have garnered significant attention on the international stage, thanks to their exceptional innovation capabilities and cross-cultural storytelling.
To support the rise of China's emerging design talents, build a bridge for them to connect with the international design community, and propel more avant-garde designers onto the global stage to showcase the diverse appeal of Chinese design, 2025 MILANO DESIGN WEEK · CHINA & DESIGN @ADI Design Museum will be held at the ADI Design Museum in Milan, Italy, during the Milan Design Week in April this year, with the strong support of MAISON&OBJET DESIGN AWARD CHINA.

This joint exhibition has been officially included in the official exhibition section of the 2025 MILANO DESIGN WEEK · CHINA&DESIGN@ZONA SARPI. During the Milan Design Week, it will focus on global Chinese avant-garde designers, carefully selecting the most representative design works to demonstrate their unique perspectives in creative expression and cultural heritage. Meanwhile, this joint exhibition will also serve as the first stop of the 2025 Milan & Paris linkage, offering participants an opportunity to embark on a year-long journey to Europe's top design exhibitions.

Independent Exhibition

Ni Ziyan
倪子雁

The artist creates a philosophical dialogue between butterflies and lacquer, exploring the contrast between life’s transience and eternity. Veins in the lacquer merge into unique life codes, reflecting individual existence. The tension between lacquer’s eternal scale and the fleeting beauty of butterfly wings examines whether life’s essence lies in the harmony of fragility and eternity. Art becomes a spiritual vessel where cycles of decay and renewal embody the endless poetry of existence.

Independent Exhibition

Ni Ziyan
王艺

Wang Yi’s artistic practice consistently reconstructs collective existence through geometric order structures. His works configure individuals as tripartite social agents—participants, practitioners, and witnesses—employing surrealist syntax to metaphorize the existential plight of utopian-nostalgic subjects within contemporary urbanization processes. The aesthetic paradigm synthesizes stylized heroism, romantic formalism, and secular idealism, encoding philosophical critique within mass-cultural visual semiotics.

Collective Exhibition

Bingqi Li
李冰琦

In the context of contemporary design trends, designers explore the psychological and aesthetic needs of current consumers, and their design concepts are based on reinterpreting traditional Chinese art elements, applying them to daily and functional modern furniture to create avant-garde and fashionable modern home products. Allow consumers from all over the world to experience the beauty of modern Chinese home design from a new perspective.

Collective Exhibition

Hanmuhui
翰木汇

Hanmuhui is a brand offering high-end, customized home design and consulting services, delivering a one-stop solution from design to implementation. With a professional team, it caters to clients’ unique preferences, incorporating global design trends. Its core philosophy promotes an eco-friendly, healthy lifestyle, harmonizing humans with nature. Focusing on CMF design, Hanmuhui uses sustainable materials to create unique, high-quality home spaces through furniture, decorations, and more.

Collective Exhibition

Homelegend
嘉兰奇

Homelegend, a high-end flooring brand founded in 2004 in the U.S., is a leader in North American floor materials. Committed to bringing artistic, personalized experiences to families worldwide, it offers exclusive products crafted with Italian artisans’ fine craftsmanship. Homelegend has partnered with FLOOMA for a co-branded parquet collection, blending traditional Chinese patterns with Italian design. The brand provides personalized services and premium flooring, focusing on innovation and luxury.

Collective Exhibition


GUOCIO
by MING.B
杨铭斌

GUOCIO, a pioneer in the whole-house lighting customization field, stands as an outstanding representative of modern lighting customization brands. With over two decades of extensive collaboration with renowned European brands, it upholds the noble mission of “Creating premium lighting for the world, illuminating millions of homes.” Committed to elevating Chinese modern lighting artistry to global prominence, the brand is forging acentury-long legacy.

Collective Exhibition


XCHOOL

XCHOOL is both a brand and a creative methodology. Innovation advances through trial and error, while “learning from the ancients” involves looking back to find the right path. The brand values daily use, quality, pleasantness, and integration. By combining humanity, technology, and intelligent manufacturing, XCHOOL reinterprets traditional oriental aesthetics in modern design, fully integrating them into daily life to offer high-quality, exclusive oriental lifestyle solutions.

CREATIVE CHINA — Chinese cultural & creativedesign exhibition

Initiators — Lin Cunzhen & Wang Hongwei

“Creative China-Chinese Cultural & Creative Design Exhibition” is a long-term initiative aimed at fostering collaboration between Chinese and Italian cultural institutions. By showcasing creative works, hosting international forums, and participating in the Milan Design Week Global Chinese Design Awards, the event seeks to establish a Sino-Italian creative ecosystem, create an international platform, and promote Chinese cultural products in Europe. 2025 offers a significant opportunity for cultural cooperation, with “China Cultural & Creative” providing support throughout the partnership journey.

Take a look at some of the projects 👀

BEIJING 2022 BING DWEN DWEN
‍by Lin Cunzhen

Beijing 2022 Bing Dwen Dwen Products Chinese Zodiac - Snake , draws inspiration from the Chinese folktale The Legend of the White Snake. Its design features two snake immortals—modeled after Bai Niangzi (White Snake) and Xiao Qing (Green Snake) from traditional Peking Opera—embodying mutual support and collaboration to reflect the Olympic spirit of unity and perseverance.

THE REVIVAL OF ANCIENT CRAFTS "ZHAO YUAN YAO" FAHUA ARTWORKS
by Lin Cunzhen

THE HAPPY CHINESE NEW TEAR SNAKE, THE OFFICIAL MASCOT OF GLOBAL CHINESE NEWYEAR FESTIVITIES.
by Lin Cunzhen

LONG NIAN DA JI CERAMIC PLATE
by Wang Hongwei

The development of zodiac-themed cultural products represents Professor Wang Hongwei’s long-term dedication to exploring the intersection of traditional culture, design language, and craftsmanship, aiming to deliver works of unique creativity and artistic value. 2024 China Post Collaboration: Long Nian Da Ji (Year of the Dragon Auspiciousness) Ceramic Plate — Jiu Long Xian Rui (Nine Dragons Offering Blessings).

FOUR SEASONS OF BLESSING PLATTER
by Lu Yingying

“Four Seasons of Blessings Platter” designed by Lu Yingying for the 2025 CCTV Spring Festival Gala, blends Chinese cultural symbols with zodiac motifs, seasonal flowers, and prosperity motifs to depict harmony.

CHINESE BAIJIU PACKAGING
by Qiao Yu & Xiaolin Chen

This baijiu packaging design blends 3,000 years of Shu civilization heritage with modern culture. Featuring bronze mask motifs and eco-friendly materials, it highlights both ancient craftsmanship and contemporary aesthetic.

HAWTHORN RED WINE
by Rufan Yang

This hawthorn red wine bottle design, inspired by Chinese sugar gourd shapes, combines tradition with modernity. Its three hollow holes make it interactive and artistic, while also serving as a functional wine rack.

YOUGANG SMILE
by Jing Wei & Zhang Li

“Yungang Smile” is a calendar design focused on the four unique types of statues from Yungang Grottoes. The project highlights the theme of “smile” and innovatively transforms the traditional carving technique

EVENTLIST

01

NOI—MEN: the gate of sarpi

NOI—MEN GATE merges Milan’s Biscione Visconteo with the Chinese Dragon, symbolizing the bond between two cultures. Step through and explore this evolving artistic dialogue.

ORGANIZER: Zona Sarpi x Silvan Borer x Tommaso Lanciani

02

TOGETHERNESS: the flags of sarpi

TOGETHERNESS, flags that celebrate food, play, and togetherness—capturing the essence of Zona Sarpi, where daily life is a shared experience of culture and connection.

ORGANIZER: Zona Sarpi x Silvan Borer x Tommaso Lanciani

03

SARPI WRAP

WRAP at Via Sarpi 13 is more than a barrier—it’s a canvas where East meets West, creativity meets culture. Look closer to reveal hidden stories, symbols, and the vibrant spirit of the neighborhood.

ORGANIZER: Zona Sarpi, Dontstop Architettura, POP MART

04

CHINA&DESIGN: chinese new force exhibition

The 2025 MILANO DESIGN WEEK · CHINA & DESIGN will showcase global Chinese avant-garde designers, highlighting their unique creativity and cultural heritage, at Zona Sarpi during Milan Design Week.

05

LOST&FOUND

From April 3-17, 2025, Circolo UltraFiorucci (Via Lomazzo 19) presents Lost and Found, an exhibition turning everyday objects into art and memory

ORGANIZER: Circolo UltraFiorucci in collaboration with The Community and Milliony Arlekina

14:00—18:00
3(THU)—17(THU) April 2025

Circolo UltraFiorucci

Via Paolo Lomazzo, 19
20154 Milano MI

06

Mi in Mi | Dreamy Riceland: Opening + Food Design Workshop con riso

The opening of Mi in Mi, featuring a presentation and a Food Design workshop, where each participant will create their own “rice island”, transforming Asian ingredients into a unique creation.

ORGANIZER: JOYY! Milan-based Food Design Studio.

14:00—18:00
8(TUE)—13(SUN) April 2025

Via Luigi Canonica, 40
20154 Milano (MI)

07

Mi in Mi | Performance SEMINA

A performance celebrating May’s sowing period and concluding the Mi in Mi project. Through evocative movements, it invites reflection on the deep connection between humans, nature, food, and culture.

ORGANIZER: JOYY! Milan-based Food Design Studio.

08

Nicola Maggi: Le vie del marmo

Nicola Maggi presents “Le vie del marmo” in Via Paolo Sarpi 16, 21, and 55. From April 7 to 13, explore urban sculptures made from marble crusts, curated by Stephan Hamel.

ORGANIZER: Maggi Arte Production.

10:00—20:00
7(MON) —13(SUN) April

Via Sarpi 21-56-16
20154 Milano (MI)

CONTACTS
+39 329 699 8259
info@studiomaggi.shop

09

Oggi Riflesso

Italia Oggi Milano promotes Italian culture, supporting Asian students. With WANG YI MING’s Social Design LVB and Laboratorio Silenzio, it presents  at Milan Design Week.
Free and open to all. See you there!

ORGANIZER: Italia Oggi Milano: a supporting platform for Asian students.

FROM 14:00
10(THU) April 2025

Via Sarpi, 1
20154 Milano (MI)

CONTACTS
italia@italia-oggi.com
studyabroad.oggi.tw
lvb.tw

10

PLAYROOMS

PLAYROOMS: spaces for play and creativity for children and families throughout Milan. At the Chinese Cultural Centre, the “Culture e Colori” workshop returns with new activities.

ORGANIZER: Milano Kids Design Week

11

POPMART: MEGA COLLECTION

POP MART Italy presents its MEGA COLLECTION at Milan Design Week 2025, April 7-13, Via Paolo Sarpi 8. Explore limited-edition figures blending art, trends, and pop culture!

ORGANIZER: POP MART: a rising global force in pop culture and entertainment.

10:00—19:30
7(MON) —13(SUN) April 2025

Via Sarpi, 8
20154 Milano (MI)

CONTACTS
www. popmart.com.it

12

Progettare o essere progettati

Design envisions the future with creativity and expertise. Design Group Italia and Alkemy BX present a project with Panzini middle school, using narrative panels to reimagine via Verga for the community.

ORGANIZER: Design Group Italia: a design studio since 1968, now part of Alkemy BX.

10:00—18:00
7(MON)—13(SUN) April 2025

Via Giovanni Verga
20154 Milano (MI)

CONTACTS
milano@designgroupitalia.it
designgroupitalia.com
alkemy.com

13

Ronan Bouroullec. Architettura per fiori

Design envisions the future with creativity and expertise. Design Group Italia and Alkemy BX present a project with Panzini middle school, using narrative panels to reimagine via Verga for the community.

ORGANIZER: Design Group Italia: a design studio since 1968, now part of Alkemy BX.

11:00—18:00
7(MON)—13(SUN) April 2025

Via G.B. Niccolini, 35a
20154 Milano (MI)

CONTACTS
ofcinesaflab.com

14

Róng mini Library Open days

The Róng Mini Library in Milan showcases material research on traditional Chinese crafts. A creative hub where designers explore and engage with tactile and auditory narratives.

ORGANIZER: Róng Design Library

9:30—18:00
8(TUE) —13(SUN) April 2025

Via G.B. Pirelli,24
20154, Milano (MI)

CONTACTS
ronglibrary.com

15

ROOTS & MUTUALISM

Civilizational roots are deep memories, while mutualism thrives in creative dialogue.Zhengzhou University bridges the Central Plains and Apennines at Milan DesignWeek, blending arches and light.

ORGANIZER: Milan’s Chinese Cultural Center & Zona Sarpi

OPENING
6(SUN) April at 16:30

6(SUN)—9(TUE) April

Via Sarpi 26
20154, Milano (MI)

16

Winx Club: Spread Magic not Hate

Winx Club joins Milan Design Week with “Spread Magic, Not Hate,” unveiling six wing designs from the new reboot series in six locations on Via Paolo Sarpi, April 7—13.

ORGANIZER: Rainbow, the studio behind Winx Club.

10:00—21:00
7 (MON)—13 (SUN) April 2025

Via Sarpi
20154 Milano (MI)

CONTACTS
rbw.it

17

SPROUTS: sarpi in windows

SPROUTS is ARSONARS’ open-air show for Zona Sarpi, where emerging talentsbloom in unexpected spots. Art and visuals blend into daily life, making creativityspontaneous and accessible

ORGANIZER: ARSONARS

7(MON) —11(FRI)
April 2025

Along Via Sarpi
20154 Milano (MI)


18

TUTTI I MODI DI ESSERE

Combining graphic design and text in a poetic dialogue, the project draws inspirationfrom Eastern poetry, like Japanese haiku and Chinese jueju. Visual narration takesshape through material elements and graphic connections

ORGANIZER: Studio Magda

7(MON) —13(SUN) April 2025

Via Paolo Lomazzo, 34
20154 Milano (MI)

CONTACTS
info@studio-magda.com
clienti@studio-magda.com

19

Trep+ Design Lab

Trep+ Design Lab hosts an event with architect Giovanetti on the theme of “Endless Perspective,” exploring the boundless possibilities of design and architecture through innovative thinking.

ORGANIZER: Trep+ Design Lab

BREAKFAST
09:30—11:30
10(THU) April 2025

APERITIF
From 18:00
10(THU) April 2025

Via Balestrieri, 10
20154 Milano (MI)

INSTALLATION
Via Sarpi,
corner Via Messina

20

Zona Sarpi X ZTE nubia Check-in Point

Design envisions the future with creativity and expertise. Design Group Italia and Alkemy BX present a project with Panzini middle school, using narrative panels to reimagine via Verga for the community.

ORGANIZER: CHINA & DESIGN Committee, ZTE nubia, Zona Sarpi Committee

AFTERNOON
(MON) —11(FRI) April 2025

Via Sarpi, 19 & 22
20154 Milano (MI)

CONTACTS
nubia.com

A PROJECT BY

PARTNERS

WITH THE SUPPORT OF

MEDIA PARTNER

ZONA SARPI ● APPROVED BY — Milan Municipal Government ● ART DIRECTOR — Michele Brunello, Luca Fois ● CHINA STRATEGIC CONSULTANCY — Vittorio Sun Qun ● CHINESE COMMUNITY STRATEGIC CONSULTANCY — Angela Zhou ● GENERAL COORDINATION & PROJECT MANAGEMENT — Camilla Fraboni, Marco Grattarola ● VISUAL & COMMUNICATION DESIGN, EDITORIAL ART DIRECTION — Elvira Zhao ● DESIGN ASSISTANCE — Tommaso Boccaletti ● ADMINISTRATION — Fiona BaiXue ● PRESS OFFICE — Giulia Bertolini ● SPECIAL PROJECTS — Francesca Urli, Matteo De Luca ● FOOD DESIGN PARTNER — JOYY! ● CULTURAL & COMMUNICATION PARTNER— APICAIA ● WINDOWS PARTNER — ARSONARS ● CO—ORGANIZATION — Milan Huaxia Group, BEIJING KEYI ● CHINESE TEAM — C.R., Angelo Li Jingtao, Cece Qian, Felicity Li, Silvia Wei ●ARCHITECTS: DONTSTOP ARCHITETTURA: FOUNDER — Michele Brunello, Marco Brega PROJECT LEADER— Marco Grattarola TEAM — Shanti Alberti, Jiaqi Wang, Guadalupe Ciccoletto ● SPECIAL PROJECTS: SARPI WRAP — WITH THE 100-YEAR HISTORY OF THE CHINESE COMMUNITY: CONCEPT & COORDINATION — Michele Brunello HISTORICAL RESEARCH — Guadalupe Ciccoletto ART DIRECTION & ILLUSTRATIONS — Alessandro Grande, Marzio Mariani ● SARPI WRAP — ZONA SARPI: CONCEPT — Luca Fois ART DIRECTION & VISUAL— Elvira Zhao ● SARPI GATE: NOI—MEN, SARPI FLAGS: TOGETHERNESS: CREATIVITY — Tommaso Lanciani GRAPHICS & ILLUSTRATIONS — Silvan Borer DESIGN — Dontstop Architettura●SARPI WRAP THANKS TO Angela Zhou and: Angela Chen — Foodie (吃货) | Yang Shichun — Noodles & Soups (万顺面馆) | Wang Yue — KOI | Zheng Qiushi — Mochi mochi (大福屋) | Angelo — YangGuoFu (杨国福) | Angela Zhou — Milan HuaXia Group (米兰华夏集团) | Fiona Bai — Europe Chinese News (欧洲华人报) | Liao Cuiwei — Il sottomarino | Cai Jinfa — Nekoffee (喵茶) | MLJ (美佳乐) | Xu Tingrong — Cantina Sarpi 1 (唐人街一号酒庄)●SARPI WRAP THANKS TO Investire sgr & Fondo ca’granda